1. Create the best content you can with the best products you can
possibly offer. Your content is your best advertisement - if visitors
love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing
is very important -- and easy to tap on the Web. But give your users the
tools. Get a Recommend this Site script from websites such as cgiscripts.com
and similar directories of scripts. Some even go as far as giving incentives
to those who recommend the site to their friends. If only 10 people go to
your site, but these 10 people invite 10 more - that's additional traffic
that you get for FREE!
3. Rank well in the search engines (organic search results, not
the pay per click). SEs can be a big source of traffic. The key is to create
the best content in your niche. If you have good content, other websites
will gladly link to you and offer your site as a resource to their audience.
Check the on-page factors and be sure to get linked from authority sites in
your topic area.
If you are going to read only one piece on search engine optimization, I
suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12
Months with Google Alone: 26 steps to 15k a day."
http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650
per release, there are free press release submission places on the Web.
Press releases allow you to (a) attract media attention; (b) get more back
links to your website without sending each website an email request; and (c)
get more visibility especially if your press release gets in Google News or
Yahoo News. You can send your press release via our
Press Release Submission
Form
5. Submit articles. Write articles and submit them to websites
accepting author submissions. You get exposure for your business;
establishes you as an authority in your field, and allows you to get
backlinks for your website. If 50 websites publish your article and it
contains a link back to your website, then you easily get 50 links from a
single article. The more links you have, the greater your chances for
increasing your search engine rankings.
6. Improve your conversion. Getting visitors is one thing; getting
them to buy your products is a whole different story. Read the article
"10
Ways to Convert Visitors to Buyers" for tips on how
to improve your conversion rates.
7. Syndicate your content. You can auto-pilot your marketing and attract
visitors every time you update your content via RSS feeds. Or if you have a
blog, you can use it to draw customers repeatedly to your website. Bookmark
our
Resources for Marketing Your Blogs and RSS Feeds to help you spread
the word about your RSS feeds or blog.
8. Use free classifieds. Post a link to your site for free where it is allowed (always read the
Terms of Use). Examples are:
